We are a brand who tries to be authentic, vital and original through our collections. As an added value actually on trend, we are also “natural”. We target an independent woman, self-confident, that reassures herself through fashion, is honest at the same time and agrees – not meaning satisfied- with her own body. We do target real women, natural, that like to increase their self-esteem with the help of fashion and that have a good concept about them.

The brand philosophy collects all values, attitudes and behaviours that must be transmitted when named.
Is our intention with that to define the brand by itself, outlining its advantages against competitors and its added value in the market.

The idea Pontemoda tries to implement is an up to date proposal, modern and vital. Our motto could be “life is too short to dress sad”. With this phrase, comes out the vital attitude, casual and happy (as opposite to sad) that defines siempreesviernes collection. Siempreesviernes competitive advantage can be seen on this motto, that it is a declaration of intentions. With clarity, precision and simplicity, it is addressed to a precise audience with a proposal bold in a certain way but very well explained.

Siempreesviernes pretends to reach a market niche on fashion that few brands cover at the moment with such a fresh and vital approach. We intend to reach a range of woman between 18 and 45 years of age, can be a professional, a young mother or a divorcee trying to reorganise her life. Basically, anyone who enjoys living in a happy fashion way.